Fred and his father, 1992, aboard the USS Wichita at Naval Air Station Alameda
Our Veteran-Owned Legacy: Service, Sacrifice, and Perspective
Fred Pesce, founder of Pesce MediaWorks, served aboard the USS Wichita during Desert Storm while stationed at Oakland Alameda Air Station. A combat veteran, Fred’s experience in the U.S. Navy was one of the most challenging and transformative periods of his life. Choosing to serve one’s country is a path few take—a path marked by sacrifice, resilience, and a sense of duty that leaves a profound impact.
What It Means to Be Veteran-Owned
A veteran-owned business carries a legacy of service, commitment, and unique perspectives. Veterans understand the importance of teamwork, adaptability, and finding solutions under pressure. These qualities are not just skills—they are values ingrained through experience and sacrifice.
Fred’s military service wasn’t just about learning to endure long hours or tough conditions. It was about being part of something larger, shouldering responsibility, and rising to meet challenges head-on. These traits translate into every aspect of life and work, fostering a sense of accountability and precision that shapes everything from problem-solving to delivering exceptional results.
The Unique Perspective of Service
Military life offers a lens through which to view the world—a lens of gratitude, purpose, and responsibility. Veterans have an innate understanding of the cost of freedom and the importance of contributing to a stronger, better society. That perspective is woven into the fabric of veteran-owned businesses, creating an environment where discipline and commitment drive innovation and impact.
Why It Matters
Veteran-owned businesses don’t just reflect individual stories—they reflect values that resonate far beyond their founders. They represent perseverance, leadership, and a deep appreciation for the opportunities afforded by a free society. At Pesce MediaWorks, those values inform how we approach every decision, every client, and every project.
Working with Pesce MediaWorks was a pleasure. Fred and his team crafted a logo for our 75th Ranger Regiment unit that exceeded expectations. The turnaround was incredibly fast—within 48 hours—and they handled revisions seamlessly. Their genuine support for service members, as a veteran-owned business, truly resonated with us. I highly recommend Pesce MediaWorks for anyone in need of visual branding. 10/10—I’ll definitely be reaching out to them again!
