The story of Pesce MediaWorks is one of creativity, innovation, and a family deeply rooted in the world of advertising and marketing. Our father, William Pesce, was a trailblazer in the advertising industry, with decades of experience that shaped some of the most iconic campaigns of his time. As the founder of a leading advertising agency, his career mirrored the glamour and grit of the Mad Men era, complete with an office in a Manhattan skyscraper that became a second home to us as children.
Those visits to the office weren’t just field trips—they were glimpses into the glamorous yet gritty world of advertising in its prime. Picture this: the rhythmic clatter of typewriters, ad layouts meticulously pieced together by hand, and the unmistakable smell of marker ink from hand-drawn storyboards. The energy was electric—brainstorming sessions unfolded in smoke-filled conference rooms, pitches were rehearsed like performances, and deals were often sealed with a handshake or a signature on a cocktail napkin at a Midtown steakhouse. It was an era where creativity, intuition, and personal relationships defined success—long before digital workflows took over.
This rich history influenced all of us in different ways. Fred, Terri, and Elizabeth have each carved their own paths in advertising, marketing, design, and digital strategy, bringing unique perspectives to Pesce MediaWorks. While our father’s legacy is a part of who we are, Pesce MediaWorks is a company built on a foundation of hard work, creativity, and the unique individual experiences and talents of its team members.
Fred, the founder and CEO, brings over 30 years of experience in traditional and digital marketing, delivering top-notch solutions tailored to meet the unique needs of businesses across industries. Terri, with her expertise in digital marketing and data-driven strategy, focuses on helping businesses grow through targeted campaigns that deliver results. Elizabeth, a creative director with a knack for storytelling through design, has worked on high-profile campaigns and continues to push creative boundaries.
Even beyond the core team, creativity runs deep in our family. Our brother, Anthony Pesce, while not officially part of Pesce MediaWorks, is an incredibly talented artist whose work embodies the same drive and passion that inspire our company.
Today, Pesce MediaWorks is not just a business; it’s a testament to the enduring power of creativity, shaped by a family legacy that spans generations. We don’t just market brands—we tell stories, create connections, and build strategies that resonate. It’s a privilege to bring our shared history and diverse talents to every project we undertake, ensuring each one reflects the values and vision that have been part of our family for decades.
